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Derek Daley

Currently design lead & design engineer at Pantomath (Seed→Series B | $10M+ ARR growth). I design tools and AI experiences that automate data operations at enterprise scale. I design in code daily, ship straight to production, and own product, marketing, and brand end-to-end as the only designer.

Previously Barstool Sports (NYC) and Kroger (Cincy). A decade designing B2C and B2B at scale for the world's biggest media and retail brands.

These days I'm leaning into the unknown, embracing AI, and building beyond my job description to become the most effective designer and builder I can be.

Selected Work

Hobby Projects

My Core Values

01

Consistency, focus, and finish

Staying consistent, holding focus through confusion, and finishing what I start are standards I hold myself to every day.

02

Be a positive example

In 10+ years I've worked with many personalities. The people I enjoy most share one trait: positivity. I want to enjoy the work, and I want the people around me to enjoy it too.

03

As simple as possible

I've designed a lot: complex technical tools, customer-facing eCommerce, login and account experiences, and more. The through-line is simplicity in a world of complexity. Don't make users' days harder.

04

Storm, then form

Embrace the debate required for hard design calls. Even when you don't fully agree with the final direction, be a good teammate and form up and move forward as a group.

Work History

  1. Senior Product Designer & Design Engineer

    Pantomath · Full-time

    Lead design as the only product designer since seed at a fast-moving startup. Now pushing code to production and owning product end-to-end.

    Sep 2023 - Present · 3 yrs 1 mo

  2. Senior UX / UI Designer

    Barstool Sports · Full-time

    Multidisciplinary designer across internal tools and customer-facing 0-to-1 launches, including eCommerce sites and video streaming solutions built from scratch.

    May 2022 - Sep 2023 · 1 yr 5 mos

  3. Associate Product Designer

    Kroger Digital · Full-time

    UX/UI designer on internal tools for technical software used by millions of in-store Kroger employees.

    Nov 2020 - May 2022 · 1 yr 7 mos

  4. User Interface Designer

    Kroger Digital · Full-time

    Lead UI designer across Product, Savings, and Accounts web spaces.

    Jun 2018 - Nov 2020 · 2 yrs 6 mos

  5. Visual Specialist

    CompleteSet · Full-time

    Graphic design, product design, and photography at a seed-stage startup built around collectibles.

    May 2017 - Jan 2018 · 9 mos

  6. Digital Content Manager

    The Northerner

    Designed and built the web experience for the university's digital news organization.

    Aug 2015 - May 2017 · 1 yr 10 mos

  7. Full Stack Designer

    EventSpider LLC

    Co-founded a startup, won a statewide pitch competition, and built a team of five. Designed an app aggregating campus events into a digestible feed for students.

    May 2015 - Oct 2017 · 2 yrs